You Can Always Contact Me 🤙
You Can Always Contact Me 🤙
You Can Always Contact Me 🤙
You Can Always Contact Me 🤙
Design Process
Design Process
Design Process
Design Process
Throughout the project, I aimed for success by following "Design Thinking:
a Non-Linear Process" principles.
Throughout the project, I aimed for success by following "Design Thinking:
a Non-Linear Process" principles.
Throughout the project, I aimed for success by following "Design Thinking: a Non-Linear Process" principles.
Throughout the project, I aimed for success by following "Design Thinking:
a Non-Linear Process" principles.
Empathize Phase
Conducted user research through internet searches and surveys to understand user needs, challenges, and goals.
Analyzed user behaviors and pain points to gain deep insights into their experiences.
Empathize Phase
Conducted user research through internet searches and surveys to understand user needs, challenges, and goals.
Analyzed user behaviors and pain points to gain deep insights into their experiences.
Empathize Phase
Conducted user research through internet searches and surveys to understand user needs, challenges, and goals.
Analyzed user behaviors and pain points to gain deep insights into their experiences.
Define Phase
Synthesized the insights from the empathize phase to clearly articulate the core problems.
Define Phase
Synthesized the insights from the empathize phase to clearly articulate the core problems.
Define Phase
Synthesized the insights from the empathize phase to clearly articulate the core problems.
Ideate Phase
Brainstormed and benchmarked solutions to solve the problem using insights from the define phase.
Ideate Phase
Brainstormed and benchmarked solutions to solve the problem using insights from the define phase.
Ideate Phase
Brainstormed and benchmarked solutions to solve the problem using insights from the define phase.
Prototype Phase
Created wireframes for the best ideas from the ideate phase.
Prototype Phase
Created wireframes for the best ideas from the ideate phase.
Prototype Phase
Created wireframes for the best ideas from the ideate phase.
Test Phase
Created final design of product based on wireframes.
Repeated testing and refinement to ensure the final solution was user-centric and effective.
Test Phase
Created final design of product based on wireframes.
Repeated testing and refinement to ensure the final solution was user-centric and effective.
Test Phase
Created final design of product based on wireframes.
Repeated testing and refinement to ensure the final solution was user-centric and effective.
PS: If the problem is clear, the solution has been developed during the empathize, define and ideate phases.
PS: If the problem is clear, the solution has been developed during the empathize, define and ideate phases.
PS: If the problem is clear, the solution has been developed during the empathize, define and ideate phases.
Empathize Phase — Research
Empathize Phase — Research
Empathize Phase — Research
Empathize Phase — Research
In this phase, I researched HM and other loyalty programs to understand the difference between good and bad experiences.
In this phase, I researched HM and other loyalty programs to understand the difference between good and bad experiences.
In this phase, I researched HM and other loyalty programs to understand the difference between good and bad experiences.
In this phase, I researched HM and other loyalty programs to understand the difference between good and bad experiences.
Survey
Survey
Survey
Brands with the most loyalty programs or those with membership in Turkey.
Brands with the most loyalty programs or those with membership in Turkey.
Brands with the most loyalty programs or those with membership in Turkey.
Brands with the most loyalty programs or those with membership in Turkey.
This survey was conducted by Ketchup in 2020-2021.
This survey was conducted by Ketchup in 2020-2021.
This survey was conducted by Ketchup in 2020-2021.
Internet Research
Internet Research
Internet Research
I researched loyalty programs and identified the most common ones suitable for the HM loyalty program.
I researched loyalty programs and identified the most common ones suitable for the HM loyalty program.
I researched loyalty programs and identified the most common ones suitable for the HM loyalty program.
I researched loyalty programs and identified the most common ones suitable for the HM loyalty program.
Most Common Types of Loyalty Programs
️Points-based loyalty programs
Tiered loyalty programs
Value-based loyalty programs
Paid loyalty programs
Most Common Types of Loyalty Programs
️Points-based loyalty programs
Tiered loyalty programs
Value-based loyalty programs
Paid loyalty programs
Most Common Types of Loyalty Programs
️Points-based loyalty programs
Tiered loyalty programs
Value-based loyalty programs
Paid loyalty programs
️Points-Based Loyalty Programs
️Points-Based Loyalty Programs
️Points-Based Loyalty Programs
Points programs allow customers to earn reward points from purchases, sharing on social media, leaving reviews, birthdays, and gamification. These points can be redeemed for freebies, cashback, and perks, etc.
Points programs allow customers to earn reward points from purchases, sharing on social media, leaving reviews, birthdays, and gamification. These points can be redeemed for freebies, cashback, and perks, etc.
Points programs allow customers to earn reward points from purchases, sharing on social media, leaving reviews, birthdays, and gamification. These points can be redeemed for freebies, cashback, and perks, etc.
Points programs allow customers to earn reward points from purchases, sharing on social media, leaving reviews, birthdays, and gamification. These points can be redeemed for freebies, cashback, and perks, etc.
Tiered Loyalty Programs
Tiered Loyalty Programs
Tiered Loyalty Programs
Tiered customer loyalty programs offer different benefits based on the customer's rank, motivating them to reach higher tiers for more exclusive rewards.
Tiered customer loyalty programs offer different benefits based on the customer's rank, motivating them to reach higher tiers for more exclusive rewards.
Tiered customer loyalty programs offer different benefits based on the customer's rank, motivating them to reach higher tiers for more exclusive rewards.
Tiered customer loyalty programs offer different benefits based on the customer's rank, motivating them to reach higher tiers for more exclusive rewards.
Value-Based Loyalty Programs
Value-Based Loyalty Programs
Value-Based Loyalty Programs
In a value-based loyalty program, customers connect through donations to charity. This program doesn't offer traditional rewards, but holds special significance as the rewards benefit society.
In a value-based loyalty program, customers connect through donations to charity. This program doesn't offer traditional rewards, but holds special significance as the rewards benefit society.
In a value-based loyalty program, customers connect through donations to charity. This program doesn't offer traditional rewards, but holds special significance as the rewards benefit society.
In a value-based loyalty program, customers connect through donations to charity. This program doesn't offer traditional rewards, but holds special significance as the rewards benefit society.
Paid Loyalty Programs
Paid Loyalty Programs
Paid Loyalty Programs
Paid loyalty, or fee-based loyalty programs, give customers immediate and ongoing benefits for a participation fee. These fees can be recurring or one-time.
Paid loyalty, or fee-based loyalty programs, give customers immediate and ongoing benefits for a participation fee. These fees can be recurring or one-time.
Paid-based loyalty programs, also called fee loyalty, offer immediate and ongoing benefits for a participation fee, which can be recurring or one-time.
Paid-based loyalty programs, also called fee loyalty, offer immediate and ongoing benefits for a participation fee, which can be recurring or one-time.
Define Phase — Discover
Define Phase — Discover
Define Phase — Discover
Define Phase — Discover
In this phase, I analyzed the research results and gained insight into
the problems.
In this phase, I analyzed the research results and gained insight into the problems.
In this phase, I analyzed the research results and gained insight into
the problems.
In this phase, I analyzed the research results and gained insight into the problems.
Insights of Survey
Insights of Survey
Insights of Survey
The survey found that no fashion brands made the list, indicating that loyalty programs in the fashion industry may not be well-planned.
The survey found that no fashion brands made the list, indicating that loyalty programs in the fashion industry may not be well-planned.
The survey found that no fashion brands made the list, indicating that loyalty programs in the fashion industry may not be well-planned.
The survey found that no fashion brands made the list, indicating that loyalty programs in the fashion industry may not be well-planned.
This survey was conducted by Ketchup in 2020-2021.
This survey was conducted by Ketchup in 2020-2021.
This survey was conducted by Ketchup in 2020-2021.
HM Loyalty Program
HM Loyalty Program
HM Loyalty Program
It seems that HM's loyalty program is insufficient, as it only has a few tiers that customers can reach quickly. Apart from this, I also detected some problems in the shopping flow.
It seems that HM's loyalty program is insufficient, as it only has a few tiers that customers can reach quickly. Apart from this, I also detected some problems in the shopping flow.
It seems that HM's loyalty program is insufficient, as it only has a few tiers that customers can reach quickly. Apart from this, I also detected some problems in the shopping flow.
It seems that HM's loyalty program is insufficient, as it only has a few tiers that customers can reach quickly. Apart from this, I also detected some problems in the shopping flow.
The Problems
The Problems
The Problems
The Problems
Insufficient loyalty program
Size problems of the purchased product
Long times of shipping
Insufficient loyalty program
Size problems of the purchased product
Long times of shipping
Insufficient loyalty program
Size problems of the purchased product
Long times of shipping
Ideate Phase — Define
Ideate Phase — Define
Ideate Phase — Define
Ideate Phase — Define
In this phase, I clarify the solution and how to proceed with the design.
In this phase, I clarify the solution and how to proceed with the design.
In this phase, I clarify the solution and how to proceed with the design.
In this phase, I clarify the solution and how to proceed with the design.
The Solutions
The Solutions
The Solutions
I aim to create a structure where the user will not get bored, stay active and satisfied by combining
more than one loyalty program and adding new technologies for product size problems.
I aim to create a structure where the user will not get bored, stay active and satisfied by combining
more than one loyalty program and adding new technologies for product size problems.
I aim to create a structure where the user will not get bored, stay active and satisfied by combining
more than one loyalty program and adding new technologies for product size problems.
I aim to create a structure where the user will not get bored, stay active and satisfied by combining
more than one loyalty program and adding new technologies for product size problems.
Loyalty Programs Suitable with The HM Loyalty Program
Loyalty Programs Suitable with The HM Loyalty Program
Loyalty Programs Suitable with The HM Loyalty Program
After research, I determined the appropriate loyalty programs for HM's new loyalty program.
After research, I determined the appropriate loyalty programs for HM's new loyalty program.
After research, I determined the appropriate loyalty programs for HM's new loyalty program.
After research, I determined the appropriate loyalty programs for HM's new loyalty program.
Point-Based Loyalty Program
Point-Based Loyalty Program
Paid Loyalty Program
Paid Loyalty Program
Paid Loyalty Program
Valued-Based Loyalty Program
Valued-Based Loyalty Program
Valued-Based Loyalty Program
AR-VR Technologies for Size Problems
AR-VR Technologies for Size Problems
AR-VR Technologies for Size Problems
I would like to create a virtual trial cabinet for customers using AR and VR technologies to show how the products will look.
I would like to create a virtual trial cabinet for customers using AR and VR technologies to show how the products will look.
I would like to create a virtual trial cabinet for customers using AR and VR technologies to show how the products will look.
I would like to create a virtual trial cabinet for customers using AR and VR technologies to show how the products will look.
Examples of Using AR and VR technology;
Examples of Using AR and VR technology;
Examples of Using AR and VR technology;
Prototype Phase — Design
Prototype Phase — Design
Prototype Phase — Design
Prototype Phase — Design
In this phase, I applied the solutions I decided on to HM's website and showed the old and new versions comparatively as a blueprint level.
In this phase, I applied the solutions I decided on to HM's website and showed the old and new versions comparatively as a blueprint level.
In this phase, I applied the solutions I decided on to HM's website and showed the old and new versions comparatively as a blueprint level.
In this phase, I applied the solutions I decided on to HM's website and showed the old and new versions comparatively as a blueprint level.
Blueprints
Blueprints
Blueprints
First Solution — Make Pop Up
First Solution — Make Pop Up
First Solution — Make Pop Up
I made the hm membership more prominent on the home page and added it to the nav bar and tried to show the user its importance feature.
I made the hm membership more prominent on the home page and added it to the nav bar and tried to show the user its importance feature.
I made the hm membership more prominent on the home page and added it to the nav bar and tried to show the user its importance feature.
I made the hm membership more prominent on the home page and added it to the nav bar and tried to show the user its importance feature.
Second Solution — More Content
Second Solution — More Content
First Solution — Make Pop Up
I redesigned the loyalty detail page by increasing its content 5 times compared to the old version.
I removed the button that added an extra step to the user, such as "daha fazla bilgi", and gave all the content on the same page.
I redesigned the loyalty detail page by increasing its content 5 times compared to the old version.
I removed the button that added an extra step to the user, such as "daha fazla bilgi", and gave all the content on the same page.
I redesigned the loyalty detail page by increasing its content 5 times compared to the old version.
I removed the button that added an extra step to the user, such as "daha fazla bilgi", and gave all the content on the same page.
I redesigned the loyalty detail page by increasing its content 5 times compared to the old version.
I removed the button that added an extra step to the user, such as "daha fazla bilgi", and gave all the content on the same page.
Third Solution — Make Playful
Third Solution — Make Playful
First Solution — Make Pop Up
I arranged the old loyalty profile page, which was very limited for our new loyalty program, in a way that it could easily follow the level of logic and development inspired by MMORPG games.
I simplified the side menu and added a new tab that shows the details of the users' loyalty level.
I arranged the old loyalty profile page, which was very limited for our new loyalty program, in a way that it could easily follow the level of logic and development inspired by MMORPG games.
I simplified the side menu and added a new tab that shows the details of the users' loyalty level.
I arranged the old loyalty profile page, which was very limited for our new loyalty program, in a way that it could easily follow the level of logic and development inspired by MMORPG games.
I simplified the side menu and added a new tab that shows the details of the users' loyalty level.
I arranged the old loyalty profile page, which was very limited for our new loyalty program, in a way that it could easily follow the level of logic and development inspired by MMORPG games.
I simplified the side menu and added a new tab that shows the details of the users' loyalty level.
Fourth Solution — Be Creative
Fourth Solution — Be Creative
Fourth Solution — Be Creative
New features for the new loyalty program such as a digital cabin and fast shipping have been added to the product detail page.
New features for the new loyalty program such as a digital cabin and fast shipping have been added to the product detail page.
New features for the new loyalty program such as a digital cabin and fast shipping have been added to the product detail page.
New features for the new loyalty program such as a digital cabin and fast shipping have been added to the product detail page.
Once the user has entered the required information, our system utilizes AR VR technology to generate a lifelike human model.
This allows users to visualize the relevant product on the virtual model, providing an immersive and interactive shopping experience.
In this way, I aimed to minimize size problems.
Once the user has entered the required information, our system utilizes AR VR technology to generate a lifelike human model.
This allows users to visualize the relevant product on the virtual model, providing an immersive and interactive shopping experience.
In this way, I aimed to minimize size problems.
Once the user has entered the required information, our system utilizes AR VR technology to generate a lifelike human model.
This allows users to visualize the relevant product on the virtual model, providing an immersive and interactive shopping experience.
In this way, I aimed to minimize size problems.
Once the user has entered the required information, our system utilizes AR VR technology to generate a lifelike human model. This allows users to visualize the relevant product on the virtual model, providing an immersive and interactive shopping experience.
In this way, I aimed to minimize size problems.
Test Phase — Result
Test Phase — Result
Test Phase — Result
Test Phase — Result
In this phase, I tested HM's new loyalty program with 10 people around me.
In this phase, I transform the wireframes in the prototype phase into the final ui screens and
test them.
In this phase, I tested HM's new loyalty program with 10 people around me.
In this phase, I tested HM's new loyalty program with 10 people around me.
Test Results
Test Results
Test Results
Among these 10 people, there is 1 retiree, 1 housewife, 1 university student, 1 loyal customer of HM, and the remaining 6 anonymous people.
Among these 10 people, there is 1 retiree, 1 housewife, 1 university student, 1 loyal customer of HM, and the remaining 6 anonymous people.
Among these 10 people, there is 1 retiree, 1 housewife, 1 university student, 1 loyal customer of HM, and the remaining 6 anonymous people.
Among these 10 people, there is 1 retiree, 1 housewife, 1 university student, 1 loyal customer of HM, and the remaining 6 anonymous people.
9 out of 10 people found fast shipping to be a positive feature. 1 person said it didn't change much
for him.
6 out of 10 people said they liked the new loyalty system, 2 said they were undecided, and
2 said they were confused.
7 out of 10 people said that the digital cabin was useful for them when purchasing a product whose size they did not know, 2 of them said that they could not use the feature fully, and 1 person said that she still had size problems despite utilizing it.
9 out of 10 people found fast shipping to be a positive feature. 1 person said it didn't change much for him.
6 out of 10 people said they liked the new loyalty system, 2 said they were undecided, and 2 said they were confused.
7 out of 10 people said that the digital cabin was useful for them when purchasing a product whose size they did not know, 2 of them said that they could not use the feature fully, and 1 person said that she still had size problems despite utilizing it.
9 out of 10 people found fast shipping to be a positive feature. 1 person said it didn't change much for him.
6 out of 10 people said they liked the new loyalty system, 2 said they were undecided, and
2 said they were confused.
7 out of 10 people said that the digital cabin was useful for them when purchasing a product whose size they did not know, 2 of them said that they could not use the feature fully, and 1 person said that she still had size problems despite utilizing it.
9 out of 10 people found fast shipping to be a positive feature. 1 person said it didn't change much for him.
6 out of 10 people said they liked the new loyalty system, 2 said they were undecided, and
2 said they were confused.
7 out of 10 people said that the digital cabin was useful for them when purchasing a product whose size they did not know, 2 of them said that they could not use the feature fully, and 1 person said that she still had size problems despite utilizing it.
The Outcome of The Test,
The fast shipping received a positive response from the users. This feature can be highlighted more to promote the Loyalty system and attract more users.
The fact that there is 5 times more content than the old loyalty program confused some users. The new program must be onboarded much better.
New technologies should be followed, and the digital cabin feature should be constantly improved using these new technologies.
The Outcome of The Test,
The fast shipping received a positive response from the users. This feature can be highlighted more to promote the Loyalty system and attract more users.
The fact that there is 5 times more content than the old loyalty program confused some users. The new program must be onboarded much better.
New technologies should be followed, and the digital cabin feature should be constantly improved using these new technologies.
The Outcome of The Test,
The fast shipping received a positive response from the users. This feature can be highlighted more to promote the Loyalty system and attract more users.
The fact that there is 5 times more content than the old loyalty program confused some users. The new program must be onboarded much better.
New technologies should be followed, and the digital cabin feature should be constantly improved using these new technologies.
The Outcome of The Test,
The fast shipping received a positive response from the users. This feature can be highlighted more to promote the Loyalty system and attract more users.
The fact that there is 5 times more content than the old loyalty program confused some users. The new program must be onboarded much better.
New technologies should be followed, and the digital cabin feature should be constantly improved using these new technologies.
More Works
More Works
More Works
More Works
SAVE — School Project
SAVE — School Project
SAVE — School Project
It’s an app that provides health and adoption support to stray cats.
It’s an app that provides health and adoption support to stray cats.
It’s an app that provides health and adoption support to stray cats.
Bank App — Case Study
Bank App — Case Study
Bank App — Case Study
It is a banking app that allows us to do internet banking.
It is a banking app that allows us to do internet banking.
It is a banking app that allows us to do internet banking.
Overview
Overview
Overview
This project aimed to make a better loyalty experience that could be coherent, personal, engaging, and distinctive for users/customers in 1 week.
This project aimed to make a better loyalty experience that could be coherent, personal, engaging, and distinctive for users/customers in 1 week.
This project aimed to make a better loyalty experience that could be coherent, personal, engaging, and distinctive for users/customers in 1 week.
This project aimed to make a better loyalty experience that could be coherent, personal, engaging, and distinctive for users/customers in 1 week.
Role
Role
Role
UX Designer
UX Designer
UX Designer
Time
Time
Time
2023
2023
2023
Save
HM
HM
Save
It’s an app that provides health and adoption support to stray cats.
A website that conducts e-commerce in the textile industry with a loyalty system.
A website that conducts e-commerce in the textile industry with a loyalty system.
A website that conducts e-commerce in the textile industry with a loyalty system.
HM
A website that conducts e-commerce in the textile industry with a loyalty system.
HM
A website that conducts e-commerce in the textile industry with a loyalty system.
HM
A website that conducts e-commerce in the textile industry with a loyalty system.
HM
A website that conducts e-commerce in the textile industry with a loyalty system.